Barbara Wixom  (Advisory Board Bio Photo)

Barbara Wixom, Ph.D.

MIT Sloan Center for IS Research

Principal Research Scientist


Dr. Barbara Wixom is a Principal Research Scientist at the Massachusetts's Institute of Technology Sloan School of Management Center for IS Research (CISR). Dr. Wixom directs and conducts academic research that targets the challenges of senior level executives at CISR's more than eighty global sponsor companies. Her area of expertise includes how firms build and deliver business value from enterprise data capabilities.

Prior to CISR, Dr. Wixom was a tenured faculty member at the University of Virginia's (UVA) McIntire School of Commerce for fifteen years where she taught courses in data management and business analytics at the undergraduate, graduate and executive education levels. Dr. Wixom is a two-time recipient of the UVA All-University Teaching Award (2002, 2010), which recognizes professors' teaching excellence and particularly those professors who inspire and motivate students. This honor is especially meaningful to Dr. Wixom because she earned her undergraduate degree at the University of Virginia.

Since the mid-90's, Dr. Wixom has explored data warehousing, business intelligence, business analytics, and big data. Her research ranges from large-scale surveys to in-depth case studies, and four of her cases have placed in the Society for Information Management Paper Awards competition: First American Corporation (1999), Owens and Minor (2000), Continental Airlines (2004), and Sprint (2008). Dr. Wixom is a leading academic scholar, publishing in such journals as Information Systems Research; MIS Quarterly; MIS Quarterly Executive; and Journal of MIS, and she has presented her work at national and international conferences.