Board Member

Dr. Dave Schrader

David Schrader, Ph.D.

Teradata Corporation - Retired

Sports Analytics Educator


Dr. Dave Schrader worked for 24 years as a marketing and advanced development software engineering director at Teradata. He was responsible for marketing the Teradata® Big Data initiative, helping Teradata customers and prospects derive more value from Teradata, Teradata Aster, and Hadoop solutions. Previous to Big Data, he led the marketing of Teradata’s Active Intelligence real-time data warehousing initiatives.

Though retired, he continues to help Teradata as a board member of the Teradata University Network, giving business analytics talks at universities and helping them with curriculum development for data analytics programs.  He’s currently working on creating new teaching materials and homework assignments in the area of sports analytics. In 2017, he delivered 59 talks to 2177 coaches, trainers, faculty and students at 32 universities. He’s also focused on helping business faculty get connected with athletic departments so students can do projects to help their own athletic teams in the topic areas like season ticket analysis, football tendency analytics, and sports injury prevention.  If you’d like a talk at your school, please contact “Dr. Dave”.

He is also known for producing 13 episodes of “Business Scenario Investigations” (BSI), a CSI-like “show” on YouTube that demonstrates how data forensic investigators solve business problems by analyzing tweets, social media, geospatial, and other types of data.  The latest episode shows how students create predictive models for a football coach recruiting wide receivers. Take a look at minutes)

He joined Teradata in 1991. Previously, he held engineering management positions at Digital Equipment Corporation and at Servio Logic. Schrader holds a Ph.D. in computer science from Purdue University, has published in the areas of customer management and pervasive business intelligence, and is a popular worldwide speaker at conferences on how companies can gain a competitive edge by using technology.