Teradata Marketing Applications
Seeking the art and science of marketing? We’ve got it all right here.Data is changing marketing forever. With so much potential to get it right — right now — expectations across the board are escalating. Consumers and business leaders alike expect instant results around the clock, creating dynamic new roles for communicators. Fortunately, no matter what your job description says or what you need to accomplish, Teradata Marketing Applications solutions are designed to make you a better marketer, driven by data.
So ask yourself, “What would you do if you had the insights you need to work as intelligently and efficiently as possible?” With Teradata you can:
- Identify and connect with specific customer segments with compelling brand messages that resonate through their preferred channels.
- Track spending from marketing concept to closed deal and across global currencies with a single solution.
- Design and execute campaigns across both digital and traditional channels and assess customer response behavior in real-time by specific channel.
- Automate the content-review process by role to ensure compliance and shorten time to message delivery.
- Increase the impact of your marketing program with integrated data that enables you to respond quickly to changes in the market.