Program Chairs

Hugh Watson, Ph.D.

University of Georgia
TUN Fellow and Website Chair

Hugh Watson is a professor of MIS and a holder of a C. Herman and Mary Virginia Terry Chair of Business Administration in the Terry College of Business at the University of Georgia. He is the author of 22 books and over 100 scholarly journal articles. He is recognized for his work on decision support systems, executive information systems, and most recently, business intelligence. He is a multiple winner of the Society for Information Management's Paper Competition.

Hugh has consulted with numerous organizations, including the World Bank, Intel, Teradata, IBM, Conoco and Glaxo, and conducted hundreds of executive development programs. He is a Fellow of the Association for Information Systems and The Data Warehousing Institute and senior editor of the Business Intelligence Journal.  He is the consulting series editor for John Wiley & Sons' MIS series.

hwatson@terry.uga.edu

Content Contributions

work
Assignment

Can you hear me now?

Jul 15 2015

A major Telco asks BSI to dig into real-time dropped call data to discover where to place new towers, and which of 5 retention campaigns to launch to retain their most valuable and influential customers leveraging Teradata database and machine learning and data visualizations with Tableau.

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Powerpoint Presentation

Airline Analytics - What would you do?

May 14 2014

Join the BSI team as they help Air London realize the value of real-time, integrated data and analytics to enable smarter decision-making from operations to gate agents. In the case of The Misconnecting Passengers, the BSI Team builds a dashboard and underlying rules engine using life-time value, profitability, passenger preferences, and PNR data to enhance rebooking processes and improve customer satisfaction.

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Readings, Articles

The Decision Support Sweet Spot

Jan 03 2014

This article discusses two kinds of users - Information Consumers and Information Producers. Each group has different needs in terms of the decision support software that they are given.

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Readings, Articles

A Data Mining Primer for the Data Warehouse Professional

Jan 03 2014

This article discusses how data mining is used for business advantage, the relationship between data mining and data warehousing, data mining terms and techniques, the challenges encountered with data mining, how to get started on a data mining project, and examples of results achieved through data mining.

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Readings, Articles

Dashboard Design: Beyond Meters, Gauges, and Traffic Lights

Jan 03 2014

Dashboards are a popular way to present important information. However, few dashboards realize their full potential. This article explores the current approaches to dashboard design and presents better alternatives.

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Readings, Articles

Maximizing the Return on OLAP and Data Mining Analysts

Jan 03 2014

This article discusses the differences between OLAP and data mining and the skills that analysts need to perform each kind of work. It then discusses how organizations can map out possible task assignments and career progression paths for analysts using a data mining maturity model in order to improve the assignment of analysts to tasks, increase analysts efficiency and effectiveness, and improve analyst job satisfaction and retention.

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